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curated execution & PRODUCTION
BRINGING DEFINED EXPERIENTIAL FRAMEWORKS TO LIFE.
Once direction is established, this practice oversees the materialization of space, identity and experience — ensuring coherence across spatial, graphic, technical and artistic dimensions.
Courtesy LANDA
BRIEF
In 2014, Mexico was honored as the official guest country at ITB Berlin (Internationale Tourismus-Börse Berlin), the world's premier tourism fair. With over 170,000 visitors and 11,000 companies from 180+ countries, it's a spectacular global event.
WHAT WE DID
Create an opening cocktail that celebrated Mexico's vibrant cultural diversity. Partnering with Landa Productions and CREA, we handled logistics and art direction, crafting unique amenities and cultural stands, and designing stunning structural elements and decorative accessories.
THE FAIR
An unforgettable celebration that dazzled attendees and showcased Mexico's rich heritage on a global stage. The event was a visual and sensory feast, leaving a lasting impression on international visitors. Attendees were captivated by the meticulously curated details, from the authentic cultural displays to the exquisite décor, which vividly portrayed Mexico’s traditions and modern innovations. This spectacular showcase not only elevated Mexico’s profile in the global tourism industry but also fostered deeper appreciation and connections among a diverse global audience.
CLIENT
ITB Berlin / OCESA Landa Producciones
SERVICES
・ Design
・ Production
・ Art Direction
LOCATION
Berlin, Germany
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