top of page

DIRECCIÓN DE ARTE Y
PRODUCCIÓN A MEDIDA

GALA DE BIENVENIDA ITB BERLIN
Diseño de amenidades culturales y dirección de arte para la gala de apertura de la principal feria internacional de turismo 2014, a través de una experiencia de presentación-coctel que destacó la riqueza y diversidad cultural de México como protagonista.

Cortesía: LANDA

ITBfair.jpg

BRIEF

In 2014, Mexico was honored as the official guest country at ITB Berlin (Internationale Tourismus-Börse Berlin), the world's premier tourism fair. With over 170,000 visitors and 11,000 companies from 180+ countries, it's a spectacular global event.

WHAT WE DID

Create an opening cocktail that celebrated Mexico's vibrant cultural diversity. Partnering with Landa Productions and CREA, we handled logistics and art direction, crafting unique amenities and cultural stands, and designing stunning structural elements and decorative accessories.

THE FAIR

An unforgettable celebration that dazzled attendees and showcased Mexico's rich heritage on a global stage. The event was a visual and sensory feast, leaving a lasting impression on international visitors. Attendees were captivated by the meticulously curated details, from the authentic cultural displays to the exquisite décor, which vividly portrayed Mexico’s traditions and modern innovations. This spectacular showcase not only elevated Mexico’s profile in the global tourism industry but also fostered deeper appreciation and connections among a diverse global audience.

CLIENT

ITB Berlin / OCESA Landa  Producciones

SERVICES

・ Design

・ Production

・ Art Direction

LOCATION

Berlin, Germany

ITB_0.jpg
pixelcut-export.jpeg
mexico-4.jpg
ITB_6.jpg
mexico-2.jpg
pixelcut-export-3.jpeg
mexicos-opening-ceremony.jpg
bottom of page